Since 2010, Instagram has proved itself to be the fastest growing social media platform around! The keyboard a user base of around 300 million and that is set to rise further. So how come this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, decreasing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation doing this is the root cause of Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is employed daily, this tends to make a loyal and highly active member list.
This power to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social network sites. With high usage, there will surely be increased interest in advertising on a app. However, competition will be ripe and businesses could have to find creative to help out compete their rivals in the visual world of social storage devices.
How are you able to use it for Selling?
Of course, if you would like to to make use of this to advertise your company or even a product, the other must consider how. It is vital a visual platform and for that reason products are in general easier to market that services. But services aren’t impossible to advertise on the app, finding exciting for you to bring someone’s your service will catch the eye of the Instagram wearer.
Hashtags are frequently used on buy instagram likes and getting in on trends and starting unique is a sure way to engage an audience, within a similar solution to Twitter. However, one must be careful in order to suit the hashtag to the visual content you provide, so is not as simple as other apps that use this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for one mobile data, hungry group. Only new and fresh content will attract care.
Finally, Instagram stories would certainly be a great way to personally become liked by them your audience, lasting only 24 various hours. Stories should be seemed to keep potential updated daily on company is and reveal behind the scenes content to make the user believe that they are part within the company.
Instagram can be used in order to almost anything, with an artistic mind as well as committed team, you can create quite the buzz around your brand!
With a young, educated audience while using app on his or her mobiles daily, one can only predict sustained growth and loyalty from the users. Just about be increasing opportunity wireless this app for business purposes as well as the advice produced by writer is always to get all the while its hot! It will only grow so get into the market before it gets more crowded.